An AI script editor could help decide what films get made in Hollywood. Callaia provides analysis and feedback on scripts in seconds. But, as AI models are trained to be, it might be too nice to be truly useful.
On September 24, 2024, it launched a new tool called Callaia, which amateur writers and professional script readers alike can use to analyze scripts at $79 each. Using AI, it takes Callaia less than a minute to write its own coverage, which includes a synopsis, a list of comparable films, grades for areas like dialogue and originality, and actor recommendations. It also makes a recommendation on whether or not the film should be financed, giving it a rating of “pass,” “consider,” “recommend,” or “strongly recommend.” Though the foundation of the tool is built with ChatGPT’s API, the team had to coach the model on script-specific tasks like evaluating genres and writing a movie’s logline, which summarize the story in a sentence.
“It helps people understand the script very quickly,” says Tobias Queisser, Cinelytic’s cofounder and CEO, who also had a career as a film producer. “You can look at more stories and more scripts, and not eliminate them based on factors that are detrimental to the business of finding great content.”
The idea is that Callaia will give studios a more analytical way to predict how a script may perform on the screen before spending on marketing or production. But, the company says, it’s also meant to ease the bottleneck that script readers create in the filmmaking process. With such a deluge to sort through, many scripts can make it to decision-makers only if they have a recognizable name attached. An AI-driven tool would democratize the script selection process and allow better scripts and writers to be discovered, Queisser says.
