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Google showed off a slew of new features for its consumer products

At Google’s annual I/O conference in Mountain View, California on May 7, CEO Sundar Pichai introduced some new features to make technology increasingly accessible, including “Pretty Please” and “Google Duplex” for Google Assistant, “Do Not Disturb” and “Dashboard” for Android P, “Style Match” for Google Lens, and “Smart Compose” for Gmail. With the exception of “Google Duplex”, other features will be available this year. The company also hopes the extra convenience will make users more willing to share more personal data when they’re, say, asking Google to please tell a story.

While technology can be a positive force, there are very real and important questions being raised about the impact of these advances and the role they’ll play in our lives. Therefore, we need to have a set of standards and norms to advance the peaceful development of AI, which is the reason AIWS has established the Ethical Frameworks for AI.